gen z higher education
Founded in 1915, UPCEA now serves most of the leading public and private colleges and universities in North America. The Depression Era. Born between 1995 and 2012, members of Gen Z grew up with cell phones and can’t remember a time …
Founding Director Alan Lightman is pictured on the center right.
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They compare products and read reviews.
Colleges and universities have to better understand the value equation as they price their products and services.
Those generations were more likely to take out loans and grew up without direct access to their banking accounts.
They check prices.